
Hey, I'm Ben! Founder of Halox Loop.
I wanted to recreate a toy I loved as a kid – but a version parents could actually give their kids today.
So I flew back home and spent two weeks in the garage with my dad, an ex-NASA engineer – late nights, trial and error, over 20 prototypes. We finally made it: the Halox Loop.
My childhood had recess, tag, playing outside until the streetlights came on. Today? Screens are stealing that. Kids need to be moving, laughing, playing with their friends. That's what it's all about right?
When we posted it online, the response was incredible. It exploded – 100 million views in the first year. We sold out in days.
But we didn't stop there. We kept making it better – adding lights, glow-in-the-dark strings, perfecting the experience, and listening to families.
Most toys get five minutes of play on Christmas morning, then end up forgotten in the closet.
We didn't want that.
So we built Halox Loop to make physics fun and get kids moving: 100+ tricks, glowing strings, a learning curve from beginner to advanced. Something that would actually grow with them.
500,000+ families later, parents keep telling us the same thing: 'My kids play with this toy every day.'
Loop Lasso became the best-seller during Black Friday and Cyber Monday and Holidays, the most viral toy in TikTok history, and it sold out four weeks before Christmas last year.
We're still the same family who built this in a garage. And we're just getting started.